Ramona Furter

E-Commerce & Loyalty · Digital Commerce · Growth & AI
ramona.furter@icloud.com
+41 78 907 14 47
linkedin.com/in/ramona-furter
Zurich · planning to move to Dubai

Commercial leader who turns owned digital channels into profit and gets the budget holders to fund it. 15+ years across e-commerce, CRM and lifecycle, growth and FMCG, from a CHF 100M+ e-commerce P&L to AI-driven business models. Strong on conversion, retention, business cases and stakeholder buy-in; ships AI personalization first-hand. Swiss citizen, English C1.

Experience

AI Project Lead, Business Development

since Jan 2026
Swiss Post, Advertising · Zurich
  • Leads AI-driven business models from opportunity sizing to a prioritised roadmap with KPIs.
  • Turns AI ideas into go-to-market plans and new revenue; build-vs-buy and cost-vs-benefit calls from concept to launch.

Senior Product Manager, Lead E-Commerce

Oct 2024 to Jul 2025
Ifolor Group · Zurich
  • Owned the e-commerce ecosystem and strategy for a CHF 100M+ business, reporting to C-level.
  • +9% conversion and +15% checkout step rate via research, A/B testing and analytics.
  • Led a cross-functional team and external agencies; owned budget, resourcing and KPIs.

Marketing & Growth Lead, Founding Team

2019 to 2023
WePractice (Sparrow Ventures / Migros Group) · Zurich
  • Founding team of a health venture built inside Sparrow Ventures: 2 funding rounds closed; grown to 10 locations, 23 people, 170+ customers.
  • Built the full hypothesis-and-data go-to-market (1000+ client matches in year one); led marketing and sales after Series B.
  • Ran growth and venture building across several internal startups, validation to scale-up; experimentation to lift conversion and cut CAC.

Lead Project Manager

Jun 2023 to Sep 2024
Brixel · Zurich
  • Owned partnerships with financial institutions (UBS, Baloise) that drove growth.
  • Main bridge between senior client stakeholders and the internal product team.

Intrapreneur, Innovation

Jan 2017 to Aug 2019
Die Mobiliar · Bern
  • Market pilots from MVP to launch (Smide, now BOND Mobility; XpertCheck; Lizzy); built market-entry strategies.
  • Ran market experiments (Design Thinking) that steered product and marketing; briefed and managed external agencies. Digital marketing rotation (SEO/SEA, analytics) from 2019.

FMCG Product & Trade Marketing

2010 to 2016
Promena · Cruspi · Domaco

Own brand portfolios end to end: promotion planning, procurement steering, budgets and reporting; consumer and trade promotions with brand-management responsibility. Started in accounting at Kuoni and AMAG, 2008 to 2010.

Education
BBA Business Administration (Betriebsökonomie) · Zentrum Bildung, Baden · 2012 to 2015
CAS Digital Marketing · HWZ Zurich · 2019 to 2020
CAS Innovation · BFH Bern · 2016 to 2017
Diploma Online Marketing (incl. Google Ads) · Shaw Academy · 2016
Certified Mental Health Coach · IPC Academy Zurich · 2020 to 2021
Commercial VET Diploma (Kauffrau E-Profil) · KV Baden · 2005 to 2008
Skills & tools
E-commerce & owned channels CRM & lifecycle Retention & win-back Conversion / A-B testing Business case & ROI Stakeholder buy-in Go-to-market Segmentation (RFM, CLV) Google Analytics / GMP SEO / SEA AI & LLM tooling (Claude, ChatGPT) Prompt engineering / n8n FMCG promotion economics
Languages
German: native (Swiss German)
English: fluent (C1)
French: conversational (B1)
Ventures
Pedal Peak: cycling platform built end to end with AI (SvelteKit, Cloudflare, Strava API, n8n), live with real users.
smedium: branding and websites for small businesses.
Full application and worked KFC Rewards case · ramona-yum.pages.dev